The story of how a filling station turns into a "place for ideas" has received international recognition. The new branding of the OKKO network received the Best of the Best award at Red Dot Design Awards* 2018 contest of the best design projects, and will now compete for the Grand Prix on October 26 in Berlin.
"We are extremely proud that our renewed branding attracted the attention of the world's leading design experts, and they singled it out among hundreds of other participants,- commented Vasyl Dmytryv, Marketing Director of OKKO network. - For almost a year we worked on this project together with the creative agency Banda Agency. As a result, we received a new marketing strategy, which is modern, flexible, emotional, and, most importantly, understandable to both the younger generation and the 35+ audience. "
So now the company is focused on also creating places where the client can relax, recharge, communicate with positive people and, possibly, be inspired by new ideas and not just equipping filling stations with the appropriate set of services.
You can watch OKKO video case at Red Dot Design Awards 2018 by the link: https://drive.google.com/file/d/1upfb5OibHaQgvtg_9k90UbUQ998aWjKu/view.