Fishka loyalty program launched the interactive charity project "FISHKOGRAY", aiming to collect UAH 30 million for the “Nezlamni” (Unbroken)rehabilitation center. The center deals with prosthetics and rehabilitation of Ukrainian defenders and civilians who lost their limbs as a result of hostilities. And the music of composer Volodymyr Ivasyuk, the author of the immortal "Chervonaya Ruta", will help the project in fundraising.
"More than 90,000 Ukrainians have lost their limbs since the start of the full-scale invasion. And unfortunately, this number keeps increasing. That's why we understood that we should contribute to prosthetics of invincible Ukrainians. The scheme of the collection differs from the classic ones because, in addition to the charitable component, it also contains an educational component. We offer you to immerse into the music of genius Volodymyr Ivasyuk, which sounds on folk instruments. Personally, these melodies give me goosebumps, especially the powerful sound of the wheel lyre, which transfers you confidence in the victory and invincibility of our nation. To feel it, you need to try it," said Olga Semchuk, head of the Fishka loyalty program.
Everyone can join this initiative by making purchases at loyalty program partners with Fishka card. After purchase, you need to go to the "FISHKOGRAY" project page - from the main screen of the Fishka mobile application, shake your phone and listen to one of Ivasyuk's melodies performed on authentic folk instruments. Users are invited to guess the name of the song, and Fishka, together with its partner Mastercard, will donate to the “Nezlamni” (Unbroken) center for each attempt. If the answer is correct, the amount of the donation will be from 3 to 1,000 hryvnias (the sum is generated randomly), if not, the charitable transfer will be 1 hryvnia. If paying with a Mastercard card at OKKO, the opportunity to guess the melody and generate a donation is doubled. More purchases from Fishka means more donations for prosthetics of Ukrainians.
"The mission of the “Unbroken” is to treat, to make prosthetics and to rehabilitate Ukrainians in Ukraine. Our team works every day to create the best conditions for recovery of our defenders. Ant it can be real for those who have lost their limbs, if they have high-quality functional prostheses. And exactly with the help of this project we will be able to give our patients the opportunity to return to the most proper life," commented Volodymyr Fedorov, deputy director for development and investments of the First Medical Association of Lviv, on the basis of which “Nezlamni” (Unbroken) rehabilitation center was opened.
How does "FISHKOGRAY" work:
- make your purchase with Fishka card at a partner of loyalty program;
- go to the "FISHKOGRAY" project in mobile application Fishka;
- listen to a piece of Volodymyr Ivasyuk’s music while shaking the phone;
- guesse the melody, and Fishka together with Mastercard will make a donation on prosthetics.
How else you can join the initiative:
- transfer points in the "Fishka Charity" section in the application (Fishka Pay) or on the Fishka website - the project "Prosthetics of invincible Ukrainians"
- you can also donate funds using the Monobank service "Banka" to the "Medical Innovations" Charitable Foundation, which takes care of the "Nezlamni" Rehabilitation Center
More detailed information is available on the project page.